Born and raised in Washington State with Thai roots, I have built a career at the intersection of product design and UX research, specializing in cross-cultural design and mixed-method research to drive meaningful, user-centered experiences.
My passion for understanding diverse perspectives fuels my approach to research and design. I thrive on navigating unfamiliar environments, uncovering insights that bridge cultural gaps, and creating digital experiences that are intuitive and inclusive.
With a background in behavioral therapy, I bring an empathy-driven perspective to UX research, deeply attuned to user emotions, behaviors, and needs. My expertise in analyzing complex behavioral patterns allows me to extract key insights that inform strategic design decisions. I excel at facilitating user interviews, fostering trust, and translating qualitative and quantitative data into actionable solutions. Guided by a commitment to improving lives, I approach problem-solving with a human-centered focus, ensuring that products are not only functional but also deeply resonant with the people who use them.